Cocktail dress

I wanted this dress to be a statement piece and to complete my capsule collection. Betsey Johnson did a similar dress but longer and had a different belt , I shortned the dress to make it more wearable and young.

I chose to do this illustration in watercolour as it gave the rough texture I was wanting, in my final illustration  this dress will be black, white and pale pinks . 

Cocktail dress design

Swing tags

I wanted my swing tag to be something you would notice from a distance and that you would keep. Because my collection is at a designer level the tag had to be different and appeal to my client.

Swing tags design images

3 Designs for Hazy Lazy days

I will photocopy each of my designs and then try different medias on them to find out which media works best i will then apply the media to my final illustrations.

Client mood board

My client is a 24 year old DJ who like to party with her friends, go shopping, yoga and go to festivals. Her style is a sexy street style shes not affraid to show some skin

Logo's

Chanel logo classic

For my Lazy hazy days project I named my collection Lavinia as its my middle name I wen through lots of different logos but when I researched through the most famous logos I realized simplicity was key.


Final logo





Art Nouveau Final design

Art Nouvaeu design

The French term if art nouveau means 'new heart' meaning colourful, movement and free moving this can be with fashion art or buildings. Nouveau is very European this is why the magazines were only published in Europe. Nouveau is know for its loose structure, nude earth colours, asymmetric lines and models being pale skin and red hair typically.