"Welcome to Victoria's Secret my names Katy if you need any help with sizes just let me know!"
This is how customers are greeted into a VS (Victorias Secret) store, its welcoming and friendly and instantly gives a positive outlook on the store.
The staff
Staff are always dressed stylishly wearing all black with styled hair and makeup done. Usually they have a tape measurer around there neck so they can easily and quickly measure your bra size if you want them too.
PINK staff which is another part of the Victorias Secret franchise wear all black clothing also however usually on Saturdays they wear a hoodie from the store. The VS style is to role the hoodie's sleeves up at the ends slightly this is how they display there clothes on hangers, mannequins and on themselves.
Visual Merchandising
VS displays are usually very sultry and sexy and the main display is usually located at the big entrance of the store to really give a statement to the customer. The mannequins are wearing underwear and some have Angel wings on them, this is because Victorias secret refer to there models as Angels. The display will also feature a picture of a super model modelling the lingerie or clothing.
 |
| Victorias secret 2015 |
PINK visual merchandising is slightly different because they are targeting a younger crowd. There displays have brighter lighting, lighter colours and give off a funner atmosphere compared to sexy VS atmosphere.
Behind the checkouts is a big screen showing the most recent fashion show, this gives the customers inpiration on things to buy.
The checkouts are usually located where all the sprays are this is because the sprays are cheap which can make some customers add the item to there bag because they don't cost much. Staff usually spray the scents around the store to make it smell nice all the time.
Store Design
- The store is my favourite colour....PINK! The store consist of pinks, black and white.
- Wallpapers are white with pink dots or black and white stripe.
- Furniture structures are pink or black gloss in VS but white in PINK store
- Furniture to sit on is velvet black or pink
- Lampshades are ribbon rapped around (you could even DIY)
- Floor is black and white checked or wooden
- The store is all open plan and easy to get around
Clothing
"We are committed to providing superior quality merchandise and services to customers. As part of our corporate culture and values, we strongly believe the quality of our merchandise begins with the treatment of the people who create our products. " https://www.lb.com/responsibility/supply-chain/overview
Conclusion
Victoria's Secret is the best store in the UK for customer service and store environment. They have offers everyday so your always sure to get a deal and have the best sales in history! There products last forever and are so comfortable.
My goal is to eventually work for Victoria's Secret because they are one of very few brands that push young girls to be your own kind of fun and sexy.
Shop Victoria's Secret now at: https://www.victoriassecret.com
"Everything looks better in pink"
